Do you think that Facebook will lose users do to the soon to be increase in ads? Will users begin to switch to other social media sites, like Twitter, who do not show as many ads?
Being a Facebook user myself, I personally believe that as popular as Facebook is, they will slowly begin to lose users due to their constant changes or increase in advertisements. For some Facebook is already confusing from the start never mind having them change their 'look' or options frequently and I know for some, it turns them off to using Facebook as much as they once did.
More social networking sites are being created that can help you keep in touch with friends, family and co-workers that if Facebook just becomes annoying with their annoying ads and confusing changes, people will start making other sites just as popular. I know soon after I graduate, I will delete my Facebook because I do not think I will see a need to be on it anymore and can keep in touch with friends other ways.
With such a wide variety of people on Facebook, how will they control these ads? Because people don't pay to use Facebook, is it fair for users to be upset with the changes that are made to the site?
Saturday, March 24, 2012
Wednesday, March 21, 2012
ESPN for Women Adds a Sponsor
An effort by ESPN to appeal to women is getting some addition marketer support as a brand becomes the first in its category to advertise with the company. The brand is a package-food product, Colavita olive oil, which is also a longtime sponsor of cycling. Colavita is forming a professional women's cycling team, co-branded with ESPNW, which is ESPN's sector designed especially for women interested in sports.
It has been said that ESPN is very masculine and appears to a very male dominated crowd. This has changed over the year with adding female broadcasters on most of the ESPN venues shown but they are still accused of lacking their support of women's sports. ESPNW, as of now, is only a web site dedicated to women's sports, they hope to create a broader expansion of ESPNW in the years to come, but this website alone has taken over three years to really take off.
ESPNW's target market is obviously women but they have also expressed that this range is woman that are 25+ years of age because they believe that are the future "consumers" of this upcoming endeavor. Going back to its largest supporter, Colavita olive oil, some may not realize the actual significance that this olive oil has. In recent studies, olive oil has been reported as one of the few foods to "prevent cancer." It may sound ridiculous at first but there are some foods that actually reduce oxidization in your body which is one of the most significant reasons cancer cells grow inside the body. I think this support by Colavita olive oil is a subtle but very smart choice on their part. They could promote their product and little do most know, by using it in every day meals it prevents cancer cells from forming inside your body.
Do you think ESPNW is hitting the right age for their target market or do you think their age range is off? I personally think their should be another channel added to the few that ESPN already has that shows more female sports, what do you think?
It has been said that ESPN is very masculine and appears to a very male dominated crowd. This has changed over the year with adding female broadcasters on most of the ESPN venues shown but they are still accused of lacking their support of women's sports. ESPNW, as of now, is only a web site dedicated to women's sports, they hope to create a broader expansion of ESPNW in the years to come, but this website alone has taken over three years to really take off.
ESPNW's target market is obviously women but they have also expressed that this range is woman that are 25+ years of age because they believe that are the future "consumers" of this upcoming endeavor. Going back to its largest supporter, Colavita olive oil, some may not realize the actual significance that this olive oil has. In recent studies, olive oil has been reported as one of the few foods to "prevent cancer." It may sound ridiculous at first but there are some foods that actually reduce oxidization in your body which is one of the most significant reasons cancer cells grow inside the body. I think this support by Colavita olive oil is a subtle but very smart choice on their part. They could promote their product and little do most know, by using it in every day meals it prevents cancer cells from forming inside your body.
Do you think ESPNW is hitting the right age for their target market or do you think their age range is off? I personally think their should be another channel added to the few that ESPN already has that shows more female sports, what do you think?
Saturday, March 10, 2012
In Response to Jaycelyn...
Should Google have made this switch or should Google have kept the Android Market as it was?
I think by Google making the switch, it will only be a positive outcome. By opening their "products" or benefits to a larger variety of markets, it will increase it's usage. I would not buy an Android powered device just to access the Google luxuries, I would buy a device based on other features. By Google creating more options for itself, it gives them room to expand this idea exponentially in the future, and who knows that those options will be.
By limiting themselves to that Android market, it hindered them from gaining customers from a variety of web browsers. Would you have bought an Android device just to use these Google features? Are you going to check out Google Play now because it is open to a larger variety of browsers?
I think by Google making the switch, it will only be a positive outcome. By opening their "products" or benefits to a larger variety of markets, it will increase it's usage. I would not buy an Android powered device just to access the Google luxuries, I would buy a device based on other features. By Google creating more options for itself, it gives them room to expand this idea exponentially in the future, and who knows that those options will be.
By limiting themselves to that Android market, it hindered them from gaining customers from a variety of web browsers. Would you have bought an Android device just to use these Google features? Are you going to check out Google Play now because it is open to a larger variety of browsers?
Above the Influence Campaigns
After watching some TV recently, I have noticed there are more commercials now to promote living above the influence or "drug free". I noticed two very different approaches to this message, both with drivers from opposing ends of each other.
The national campaign that is branded by Above the Influence shows images of the negative effects of what drugs or alcohol can do to you such as vomiting, forgetfulness, carelessness, etc. Whereas MTV now shows commercials advertizing "Unwasted Weekend" and promotes what teens are doing on their weekends besides participating in drugs or alcohol such as setting up town wide awareness charities, being an active member in helping out school projects that are in need, creating movies, etc.
I found it interesting that both marketing methods are now being used where as before, from what I remember, above the influence campaigns rarely every spoke a word and they were mostly just images or a scene that most people would laugh at when watching rather than actually taking notice to the message being sent. These are two different organizations sending out these messages but they are of one mind.
Which campaign do you think is more successful? Or will be more successful? Do you think these ads are useful and preventative at all?
The national campaign that is branded by Above the Influence shows images of the negative effects of what drugs or alcohol can do to you such as vomiting, forgetfulness, carelessness, etc. Whereas MTV now shows commercials advertizing "Unwasted Weekend" and promotes what teens are doing on their weekends besides participating in drugs or alcohol such as setting up town wide awareness charities, being an active member in helping out school projects that are in need, creating movies, etc.
I found it interesting that both marketing methods are now being used where as before, from what I remember, above the influence campaigns rarely every spoke a word and they were mostly just images or a scene that most people would laugh at when watching rather than actually taking notice to the message being sent. These are two different organizations sending out these messages but they are of one mind.
Which campaign do you think is more successful? Or will be more successful? Do you think these ads are useful and preventative at all?
Saturday, March 3, 2012
In Response to Chris Beland...
Do you think they will sustain thier growth further? or do you think they will slip back down like the other 4 companies that reached that half trillion market cap?
I think that Apple will continue to grow positively in the years to come. They are so innovative and create products that are popular and becoming more of a "need" to our society. I think they will continue to keep creating products that not only our country but around the world will feel as though they need to keep updating accordingly. I know I own an iPhone and will definitely get another once mine is outdated or my plan is up. Because of the certain uniqueness of their products, the customers keep buying them. If they slip back it will be a shock to me and I am sure to many other Apple product owners.
I think that Apple will continue to grow positively in the years to come. They are so innovative and create products that are popular and becoming more of a "need" to our society. I think they will continue to keep creating products that not only our country but around the world will feel as though they need to keep updating accordingly. I know I own an iPhone and will definitely get another once mine is outdated or my plan is up. Because of the certain uniqueness of their products, the customers keep buying them. If they slip back it will be a shock to me and I am sure to many other Apple product owners.
Dunkin Donuts to open in Denver
Living in New England, we are spoiled with Dunkin Donuts located almost at every corner. I was naive in assuming Dunkin Donuts were located all over the country, this to my surprise is not true. Dunkin announced recently that they are planning to open its first stores in Denver. Sizzling Platter, LLC, said it planned to pen 11 Dunkin Donuts locations in Denver between the years of 2013-2018.
To me it seems like it has been a long time coming to open frequent Dunkin Donut's on the west coast. Are you surprised it has taken so long for DD to open on the west coast? Why do you think it has taken this long?
Saturday, February 25, 2012
In Response to Michael Thompson...
Could this new law in France open an entirely new market for in-car breathalyzers?
This new law could definitely cause a stir, not only in France but bordering nation's as well; but will it be positive? I think it is extremely innovative and responsible to think to have breathalyzers inside cars especially with the outrageous amount of intoxicated vehicle deaths each year. This could definitely open many opportunities for marketing, advertizing and hopefully increased sales for car companies all around the world. I think it is a good idea and they should see how the public reacts and then maybe it will spread to other countries around the world.
What would be the most effective way of using this technology to its full potential? Would the car not start unless you used the breathalyzer? And then if you failed the test what would happen? Would it make a phone call for you? These are questions the product companies will have to figure out soon before they put it on the market. Drunk driving is no joke and I would not be opposed to having a breathalyzer in my car but I would definitely find it rather annoying or inconvenient if every time I needed to use my car I would have to blow into the indicator.
Would you buy a car for the purpose of having one of these breathalyzers automatically installed in it? Do you think it is an infringement of choice to make someone breathalyze before getting behind the wheel?
Subscribe to:
Posts (Atom)