In Response to Chris Morin...

How may of you have Keurigs? Do you drink Green Mountain Coffee? 

I do not personally own a Keurig up at school but my parents have one at home! It was given to us as a gift though because my parents refused to buy one because of the price. After using it a few times my parents found it extremely convenient and started using it often. But then after using it constantly they realized that the price of the K-Cups were pricier than just purchasing regular coffee. My parents did not want to give up the convenience and variety that the Keurig had to offer so they compromised, we use the Keurig when we entertain and have people over, this way those that drink decaff vs. regular and flavor vs. plain are all happy. My parents do not personally buy the Green Mountain brand of K-Cups but I enjoy Green Mountain Coffee over other popular brands. I like how Green Mountain is the coffee served here at Keene! It actually might be better if it was not served here because I would not drink it as much!


I have found that I have become a coffee-addict, if I do not drink it and I am up early, I will have a headache all day. Do you think Green Mountain located itself on a college campus more for the purpose of revenues or for advertising?

PepsiCo To Cut 8,700 Jobs...Investing Up To $600 Million In Brands

PepsiCo. Inc. expects to cut 8,700 jobs as part of a plan to save an extra $1.5 billion over the next three years; meanwhile it is pouring money into its brands! They reported an unexpected increase in their fourth-quarter profit but they forecast a 5 percent decline in the 2012 fiscal year earnings as it increases advertising and marketing by $500 million to $600 million.  This million dollar investment will be focused on 12 brands under PepsiCo. Inc. and the focus is to try to improve their performance in North America where is trails behind arch-rival Coca-Cola Co. 


PepsiCo. has stated that the job cuts will occur in 30 countries, and the $1.5 billion extra in savings is in addition to the $1.5 billion they had already planned on saving over that time frame regardless. PepsiCo. has also stated that the president of their Global Beverages Group will be retiring at the end of February.


In your opinion, is cutting this many jobs really necessary to receive this great of an increase in revenues yearly? And will this harsh decision actually propel their products to surpass Coca-Cola products?