In Response to Chris B...

Does anyone think that these are pointless? or do you think that Google could really be on to something with this ground breaking technology?

I read this article last week when it was posted and my first impression was that yes these glasses make no sense and are more of a hassle rather than a helpful tool.  I feel Google is onto something with using thier technologies in a total revolutionary way but the exact form they took in doing this I do not think will be as popular as they might have hoped.

Yes maybe if they made the entire product slimmer or more camoflauged and could be added to traditional glasses then maybe I would be more intregued to try this new product, but for now I find that it will be distracting and cause many accidents.

What martket do you think they were aiming for here? Do you think it was exclusive, intensive or selective?

As Technology Evolves, AT&T Adjusts a Theme...

“We did a lot of insight research about how people live with technology,” said Esther Lee, senior vice president for brand marketing, advertising and sponsorship at AT&T in Dallas, which included “ethnographies, shop-alongs and spending time in people’s living rooms.”  AT&T adopted "Rethink possible" as the theme of its advertising in a corporate image campaign that began in April 2012.

Two years later, the campagin is being refreshed with ads that are to begin appearing, some to introduce the new Nokia Lumia 900. Rather than sell specific products and services, the theme of these ads are inteded to "buff" AT&T's brand and promote the company as an innovator in telecommunications for consumer and business customers.

On top of "Rethink possible," new elements of the campaign will include the phrase, "It's what you do with what we do." This phrase is meant to acknowledge significant shifts in the marketplace since 2010, particularly how much more consumers want to be in control of brand experiences.

This new approach AT&T has been working with seems to sound like a practical way to advertise.  Do you think this brand shift will focus on a new target market? Or will it just increase/decrease its popularity with its current market?