Should Google have made this switch or should Google have kept the Android Market as it was?
I think by Google making the switch, it will only be a positive outcome. By opening their "products" or benefits to a larger variety of markets, it will increase it's usage. I would not buy an Android powered device just to access the Google luxuries, I would buy a device based on other features. By Google creating more options for itself, it gives them room to expand this idea exponentially in the future, and who knows that those options will be.
By limiting themselves to that Android market, it hindered them from gaining customers from a variety of web browsers. Would you have bought an Android device just to use these Google features? Are you going to check out Google Play now because it is open to a larger variety of browsers?
Saturday, March 10, 2012
Above the Influence Campaigns
After watching some TV recently, I have noticed there are more commercials now to promote living above the influence or "drug free". I noticed two very different approaches to this message, both with drivers from opposing ends of each other.
The national campaign that is branded by Above the Influence shows images of the negative effects of what drugs or alcohol can do to you such as vomiting, forgetfulness, carelessness, etc. Whereas MTV now shows commercials advertizing "Unwasted Weekend" and promotes what teens are doing on their weekends besides participating in drugs or alcohol such as setting up town wide awareness charities, being an active member in helping out school projects that are in need, creating movies, etc.
I found it interesting that both marketing methods are now being used where as before, from what I remember, above the influence campaigns rarely every spoke a word and they were mostly just images or a scene that most people would laugh at when watching rather than actually taking notice to the message being sent. These are two different organizations sending out these messages but they are of one mind.
Which campaign do you think is more successful? Or will be more successful? Do you think these ads are useful and preventative at all?
The national campaign that is branded by Above the Influence shows images of the negative effects of what drugs or alcohol can do to you such as vomiting, forgetfulness, carelessness, etc. Whereas MTV now shows commercials advertizing "Unwasted Weekend" and promotes what teens are doing on their weekends besides participating in drugs or alcohol such as setting up town wide awareness charities, being an active member in helping out school projects that are in need, creating movies, etc.
I found it interesting that both marketing methods are now being used where as before, from what I remember, above the influence campaigns rarely every spoke a word and they were mostly just images or a scene that most people would laugh at when watching rather than actually taking notice to the message being sent. These are two different organizations sending out these messages but they are of one mind.
Which campaign do you think is more successful? Or will be more successful? Do you think these ads are useful and preventative at all?
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