After watching some TV recently, I have noticed there are more commercials now to promote living above the influence or "drug free". I noticed two very different approaches to this message, both with drivers from opposing ends of each other.
The national campaign that is branded by Above the Influence shows images of the negative effects of what drugs or alcohol can do to you such as vomiting, forgetfulness, carelessness, etc. Whereas MTV now shows commercials advertizing "Unwasted Weekend" and promotes what teens are doing on their weekends besides participating in drugs or alcohol such as setting up town wide awareness charities, being an active member in helping out school projects that are in need, creating movies, etc.
I found it interesting that both marketing methods are now being used where as before, from what I remember, above the influence campaigns rarely every spoke a word and they were mostly just images or a scene that most people would laugh at when watching rather than actually taking notice to the message being sent. These are two different organizations sending out these messages but they are of one mind.
Which campaign do you think is more successful? Or will be more successful? Do you think these ads are useful and preventative at all?
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DeleteYou pose two intersting campaigns and I wonder which one will last and have the greater (if any) impact. What do you think?
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