Friday, February 17, 2012

In Response to Molly...

Do you think this gap-toothed phenomenon will soon be a thing of the past? Or will it stick around and make a name for itself?

I cannot say for sure if the "gap-toothed" phenomenon will stick around or quickly fade but I think what it stands for metaphorically is here to stay. I see the gap-tooth as a symbol of individuality but also normality. It helps you to relate more to that model because most of us had gap or crooked teeth at one point or another I'm sure. Having your model or spokesperson seem like a "real" person or the "girl next door" can only help propel ads and campaigns in my opinion. It gives the viewer something to relate to. 

But for those that like the "perfect" models, they can also find peace with the gap-toothed girl. She is different and people like different. Victoria Secret models most of the time have something different about each of them. Calvin Klein, Gucci, Armani all use "different" looking models and its part of what interests you into the product they are trying to sell. It is all a mind game with marketers and who knows if the gap-tooth will stay or fade like other fashion fads. 

Why don't you think fashion marketers have used a more simplistic model type sooner? Do you think sending a more realistic, positive message to viewers is important for marketers?

Apple iPad maker gives China workers a raise.

The top maker of Apple Inc's iPhones and iPads,