You would think that commercials planned to air on Super Bowl Sunday would premier during the game right? Guess that isn't the case any more, the most popular 2012 Super Bowl ads have already spread throughout the internet and have received millions of views on YouTube almost a week before the big game. These informal views the companies don't pay a cent for versus reported rates for a 30-second clip during the Super Bowl run for about $3.5 million.
Now clearly if these companies are paying to play their commercial during the game then these little previews are not hurting the companies but helping. According to research, pre-releasing commercials actually increases interest in them when watching them during the game's commercial breaks. By either seeing them before and wanting to show them to others, or hearing about them before and then wanting to see it for yourself, you are stimulated to watch again and again.
For those companies fortunate enough to air an add during the Super Bowl, do you think that the creativity and "flashiness" or the actual message sent to viewers is most important? And are these commercials sometimes overkill or are they appropriate?
Since so many people are in constant interaction with the internet, whether it be on a computer or even on their phones, I think it is a great idea for the companies to do this. It is saving them millions of dollars and are probably getting many views. I do feel though that the commercials seen on game day are still important to have. Some people even watch the Super Bowl just for the commercials. Many of the commercials are flashy and creative and are remembered for the commercial rather than the product. Sometimes they can be overkill and not appropriate but they are still getting attention and the product is getting seen and thought of by the viewers. Why do you think companies make their commercials so much flashier for the Super Bowl than they do for any other commercial they make during the year? Do you think they would have greater sales during the year if they did?
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DeleteI am going to reply to your question.
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