Living in New England, we are spoiled with Dunkin Donuts located almost at every corner. I was naive in assuming Dunkin Donuts were located all over the country, this to my surprise is not true. Dunkin announced recently that they are planning to open its first stores in Denver. Sizzling Platter, LLC, said it planned to pen 11 Dunkin Donuts locations in Denver between the years of 2013-2018.
To me it seems like it has been a long time coming to open frequent Dunkin Donut's on the west coast. Are you surprised it has taken so long for DD to open on the west coast? Why do you think it has taken this long?
I think DNKN has has a rough time competing with Starbucks and even McDonalds. Starbucks has had better food and McDonalds is cheap. DNKN comes inbetween. They have been changing their marketing mix -- They have been revamping their stores and product offerings and they recently went public, so things will be changing and it will be interesting to see how they do out west.
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